Platforms continue to shift what they reward and what earns attention and trust
Transform your storytelling and leverage content marketing to connect with clients
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
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Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation