To elevate the industry, Chime becomes Lofty
The rebrand was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management
by Craig C. Rowe Nov 7
MoxiWorks bridges 2 popular products to simplify lead response
The update allows users to directly access presentations and CMAs from MoxiPresent while working within MoxiEngage, the company’s popular customer relationship management solution
by Craig C. Rowe Sep 28
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
CINC rolls out 'Guaranteed Sales Program' to help agents and teams
The customer relationship management platform vowed 'a path to six-figure earnings within 24 months' for real estate agents and teams who follow the program from beginning to end
by Craig C. Rowe Aug 7
Mining for diamonds? You'll find them in your database
You already hold the key to your professional and financial success. It's hidden in your email database and it's time to dig it out
by Jay Papasan Jul 6
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
Marketing guru's run for POTUS puts speakers in awkward position
NAR's Lawrence Yun among prominent figures scheduled to speak at virtual event where Momentifi CEO and U.S. presidential candidate Gibran Nicholas will hawk his book
by Matt Carter Apr 17
Free CRM? Trackxi buries its core competency: Tech Review Update
Opinion
Project management solution now offers a free CRM powered by its proven system for improving operations
by Craig C. Rowe Mar 31
Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
The no-nonsense guide to bootstrapping your business
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by Christy Murdock Mar 1
Fello 3.0 revives dormant CRMs: Tech Review Update
Opinion
With AI insights, a training academy, property intelligence and improved user experience, Fello continues to evolve
by Craig C. Rowe Feb 3
Revaluate's 'data detox' service invigorates your CRM
Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives
by Craig C. Rowe Feb 1
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30