A new report from Coldwell Banker sheds light on where the wealthy moved this year, why they relocated and what they're looking for in a home
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
Three members of the Inman community share their tactics for success during this time
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
The company settled on new branding imagery after about 6 months of beta testing in several different parts of the country
How do you update the iconic branding for the oldest residential real estate franchise in America? Slowly and steadily
The new branding will roll out slowly over the next year as the company gets feedback from agents on the ground
Learn ways to implement ideas on large and small scales from David Marine and Shay Hata
Shay Hata solves problems for her clients, even if those problems have nothing to do with buying or selling a house
Franchisor ranks teams with its own real estate twist during March Madness
Opinion
Coldwell Banker SVP David Marine shares his thoughts on what it means to be a leader in real estate