Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
How top real estate creators (like you) are cracking the algorithm
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
by Alexa Rosario Dec 20
Cloze teams with design platform Canva for seamless listing magic
Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman
by Craig C. Rowe Dec 12
Redfin rolls out AI-enhanced digital self-staging tool for homebuyers
In partnership with Roomvo, the brokerage and search portal's new Redfin Redesign tool grants homebuyers the ability to alter room finishes while alerting agents to a buyer's growing interest
by Craig C. Rowe Dec 8
Real Geeks new website builder is real fast, SEO-first
The feature was designed to help agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets
by Craig C. Rowe Dec 7
How Katie Lance empowers real estate pros with social media
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
by Brandon Doyle Dec 7
Distance yourself from disaster. 10 to-dos in the wake of Sitzer
Do you feel like NAR is playing a game of chicken with your business? You're probably not alone. Here are 10 action steps you can take right now to build sustainability into your business
by Rachael Hite Nov 6
Starving for clients? Double down on these 5 marketing basics
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
by Alex Adabashi Oct 27
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
How to turn your Google Business Profile into a lead gen machine
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool
by Jimmy Burgess Oct 8