real estate client service
At every touchpoint, ask yourself: Does this feel like a 5-star experience?
by Darryl Davis Apr 22
Disney outlines plans for 4,000-home North Carolina community
The community will add housing supply during a historic housing crunch
by AJ LaTrace Apr 15
Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
high-performing agent differentiators
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
by Darryl Davis Feb 25
How Netflix, Disney and OpenAI are redefining control online
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
by Jessi Healey Dec 13
Collage showing TikTok logo, Disney castle, medicine pills with warning symbol, cartoon banana, deal signs and Halloween bunting on a background of like/dislike icons and colorful bar graphs — representing a mix of brand controversies, platform control, seasonal marketing and viral trends.
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
by Jessi Healey Sep 27
Trending: Has your Facebook group disappeared? Thanks, AI
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
by Jessi Healey Jun 29
What Disney's Magic app can teach us about consumer experience
Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation
by Summer Goralik May 28
Zillow CEO lauds remote work as portal continues to slash space
The company’s 2024 10-K filing revealed it expects its leasing costs to drop by about $16M over the next 4 years and anticipates earning $26M in sublease income during the same period
by Marian McPherson Feb 13
Robert Reffkin compares future of listings to Netflix video streaming
Consumers will one day visit multiple real estate sites, including Compass.com, to find listings in the same way they now search for content on Netflix and Disney+, the Compass CEO predicted
by Jim Dalrymple II Oct 31
Disney unveils first luxury Storyliving community in California
Part of the Storyliving by Disney initiative first announced in February 2022, Cotino will feature 2K homes in Rancho Mirage, ranging from upscale condos to luxurious villas
by Richelle Hammiel Oct 4
Ryan Reynolds creates Zillow ad inspired by hit show 'Bluey'
The season finale of hit show, 'Bluey,' focused on the heart-wrenching decision to move to a new home. Now, Zillow is using the cartoon to help children feel excited about their real-life moves
by Marian McPherson Apr 26
Zillow's Immerse app promises 'jaw dropping' 3D home tours
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
by Craig C. Rowe Feb 2
Making the nice list: Holiday movies about home and real estate
Opinion
From small-town listings to picture-perfect homes, these holiday movies follow characters whose real estate decisions lead them home for the season
by Jessi Healey Dec 15
'Dancing with the Stars' taught Mauricio Umansky to empathize
Of his recent 6-week run on the reality dance competition, Umansky said he learned a lesson in empathy when it comes to teaching others a challenging new skill
by Lillian Dickerson Nov 10