How to 'attract' agents instead of 'recruiting' them
The key to success in attracting and retaining good agents lies in large part on a broker's mindset, speakers at Inman Connect Las Vegas said. And adopting a 'we' instead of a 'me' attitude
The ultimate guide to Inman Connect Las Vegas 2023
So you've decided to join us at Inman Connect Las Vegas. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in Sin City
by Marian McPherson Aug 8
7 door-to-door sales secrets to make you a better door knocker
Self-proclaimed door-knocking champ Ernesto Vargas will be onstage at ICLV this week, helping attendees hone their presentation skills to engage with the people they encounter
by Ernesto Vargas Aug 7
How high-impact marketing accelerates agent success
Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing
by Janet Pozos Jul 28
Read the signs to make your door knocking more effective
When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet
by Ernesto Vargas Jul 28
Avoid a Tori Spelling moment by finding the humanity in clients
An LA Realtor found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. What can his mistake teach you about how you communicate?
by Troy Palmquist Jul 27
The shiny objects keeping you from serving your clients
Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table
by Troy Palmquist Jul 21
How we’re using QR codes for high-impact real estate marketing
Stop sending the same-old, same-old marketing collateral. Use QR codes to make everything you provide more meaningful
by Janet Pozos Jul 7
Swag it out: Using on-demand printing to create your own merch
Merch isn’t just for rock bands and YouTubers. Here’s how to create an on-demand product line to promote your real estate business
by Janet Pozos Jun 6
Learn the strategies of this self-proclaimed ‘door-knocking champ’
Opinion
As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful
by Ernesto Vargas Jun 1
Are you a cow or a buffalo?
How do you respond when the storms of life come? Are you all about avoidance, or do you embrace the opportunity to face challenges head-on?
by Summer Hollis May 16
Are you more honest than a used car salesman?
You’ve heard the analogy used a million times, but is it accurate? Broker Troy Palmquist examines the very real differences between real estate agents and car salespeople
by Troy Palmquist May 15
Unleashing the trolls: Unpacking the wild world of online comments
If you don’t have something nice to say, go ahead and say it anyway
by Troy Palmquist May 6
Unlock homeownership with down payment assistance programs 
As a real estate agent, it's not enough just to conduct the transaction. Provide education and service that will help make it possible in the first place
by Ernesto Vargas May 3
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21