From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
by Jessi Healey Feb 13
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
Adiós America! Far Homes' $2.25M seed funding helps buy abroad
'Their business will benefit their customers, colleagues and communities, not just themselves and their other shareholders,' said Redfin CEO Glenn Kelman
by Craig C. Rowe Sep 21
Opendoor was one of SoftBank's 'golden eggs.' Is Compass the next?
The SoftBank Vision Fund saw gains of more than $12B in the third quarter as a number of its investments went public, according to an investor presentation Monday
by Patrick Kearns Feb 9
Compass officially files paperwork to go public
The company appears to be deploying an initial public offering strategy rather than going public through a special purpose acquisition company
by Patrick Kearns Jan 11
Could SoftBank take one of its own investments public?
Heavily invested in companies like Compass and Opendoor, the Japanese conglomerate announced this week it would create a special purpose acquisition company, or SPAC
by Patrick Kearns Dec 24
Everything that happened in 2020, the wildest year of our lives
This year had it all: A presidential election, a stock market crash and rebound, and the busiest summer and fall in memory — all amid an unprecedented global pandemic
by Jim Dalrymple II Dec 21
SoFi, another SoftBank-backed unicorn, considers going public
SoftBank scored big with an initial public offering for DoorDash this week and stands to turn a profit on its Opendoor investment
by Patrick Kearns Dec 10
SoftBank's Vision Fund rebounds with help from Opendoor, DoorDash
After the WeWork debacle, gambles on DoorDash and Opendoor appear to be paying off big time for SoftBank CEO Masayoshi Son. Could a Compass IPO be the fund's next big win?
by Patrick Kearns Dec 9
Airbnb shoots for $35B valuation
The short-term rental company is aiming to price at $44 to $50 per share, according to an updated S-1 filing it submitted to the Securities and Exchange Commission on Tuesday
From 30 to 100 agents in 2 years: Kris Lindahl on team growth
Here’s the prolific team leader’s take on cultivating your team, widening your reach and understanding consumers' growing desire for instant gratification
by Ryan Rodenbeck Feb 27