A beautiful home on a lake during autumn to illustrate fall listing refresh strategies.
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
by Bernice Ross Sep 15
A woman in front of a home asking herself the rent vs. buy question.
Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward
by Bernice Ross Sep 5
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
5 reasons homebuyers need their own agent now more than ever
It's tough out there for buyers, and their agents, trainer Bernice Ross writes. Find out how to assist buyers throughout their purchase process and beyond to set them up for success
by Bernice Ross Feb 12
The simple, powerful commission mindset reset you need today
Bernice Ross talks with James Dwiggins about the new rules of the road when it comes to agent compensation and client negotiations
by Bernice Ross Aug 13
An ABR instructor's guide to buyer agreements and commissions
Not sure what to say to buyers and sellers about the way compensation works today? Bernice Ross offers insights from Accredited Buyer Representative instructor Rhonda Hamilton
by Bernice Ross Jun 25
At long last — down payment assistance is finally cool
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
by Bernice Ross May 28
Up your game with these hot tips from NAR's buyer and seller data
NAR’s 2023 Profile of Home Buyers and Sellers has just been released and it’s packed with insights that can help you take your business to the next level in 2024
by Bernice Ross Nov 16
How to beat your buyer's biggest obstacle to purchasing a home
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
by Bernice Ross May 3
How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
A man and woman interviewing a young woman
Summer is a great season for recruiting new agents because it's a time when teachers are off. Read on to discover why they're a great pool of candidates and where to find them
by Bernice Ross Jun 17
How to convert Internet leads into signed business
The trick is in the follow-up
by Bernice Ross Mar 7
How to feed the first-time-buyer pipeline: Part 2
Open your eyes to tenant representation and educating potential buyers
by Bernice Ross Aug 31
The real reasons millennials aren't buying homes: Part 1
Several common misconceptions unveiled
by Bernice Ross Aug 24
Homes for America's heroes and how you can help
What you can do to help your local service members, teachers
by Bernice Ross May 18