These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
How do you know if your email newsletter is getting results?
Measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers
by Eric Bramlett Jun 28
Happy Grasshopper eyes closing gift fix with Marigold & Grey deal
Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company
by Craig C. Rowe Jun 8
5 effective prospecting strategies to take you beyond cold calling
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
by Diana Zaya Jun 7
How to create an email newsletter that cuts through the noise 
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
by Eric Bramlett May 25
Rezora latest marketing vendor to team with ChatGPT maker OpenAI
Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement
by Craig C. Rowe Apr 18
Constant Contact launches AI-fueled email marketing generator
The marketing software company announced what it’s calling 'the first' artificial intelligence-powered email and SMS marketing content generator for small businesses
by Craig C. Rowe Apr 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
From Agently to ZenList, the best-reviewed real estate tech of 2022
From smart solutions for managing rental portfolios to a promising app from Down Under, 2022's highest-rated proptech offers compelling evidence of the sector's growing maturity
by Craig C. Rowe Dec 28
How to create compelling email messaging that recruits every time
Ready to hook new recruits with a snappy email? Try these tips to show potential candidates that your team has the support they need to thrive in any market
by Diana Zaya Nov 17
Happier email is a cinch with Happy Grasshopper: Tech Review
Opinion
This is messaging software that goes beyond the fundamental metrics of open rates and click-throughs to determine what resonates with recipients and how that content leads to stronger relationships
by Craig C. Rowe Sep 30
Let's chat: 3 ways to use emails to launch client conversations
Opinion
In a time of spam, bots and auto-replies, deeply personalized emails can really stand out in the inbox and differentiate you from other real estate professionals
8 tips for writing better subject lines for email marketing campaigns
Think of subject lines as the trailer to a movie. If the preview is enticing enough, your sphere will want to watch the entire feature
by Laura Stace Feb 15