Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
Realoq deploys RE-Engage to reanimate dormant business
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
by Craig C. Rowe Apr 16
Nimble enhances CRM with email marketing update
Nimble, a company that provides software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools
by Craig C. Rowe Apr 3
These marketing tools are must-haves for 2025: Pulse
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
by Inman Mar 4
7 powerful ChatGPT prompts that make doing business a no-brainer
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
Automated, integrated ActivePipe elevates email: Tech Review
ActivePipe can auto-downshift the pace of sending to ensure your domain doesn’t end up on email naughty lists
by Craig C. Rowe Dec 13
Situational prospecting: Do business today, build for tomorrow
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come
by Jimmy Burgess Oct 4
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
Constant Contact's new AI release executes marketing campaigns
Constant Contact said its intent is to help marketing teams and small businesses get past the most manual and challenging aspects of marketing campaigns: creating and delivering content
by Craig C. Rowe May 8
Video automation suite Roomvu lands at LeadingRE, Realty ONE
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
by Craig C. Rowe Mar 18
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
These 5 keys can make or break your email delivery
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
by Eric Bramlett Jan 31
In the age of AI, authenticity wins
Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast 'Glitter and Gay' share branding wisdom with crowds at Inman Connect New York
by Craig C. Rowe Jan 25