Incrementality, AI workflows and owned audiences are replacing outdated best practices
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
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What actually drives returns? Systems that keep marketing consistent, compliant and relevant
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
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What to look for when choosing AI for your brokerage
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Foundational guidance to help real estate teams and agents understand AI and put it to work for their business
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon
These are cued up and ready to go to work for you right now
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now
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How balanced, innovative marketing is winning
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now