If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement
The marketing software company announced what it’s calling 'the first' artificial intelligence-powered email and SMS marketing content generator for small businesses
Test your real estate marketing knowledge and see if you're an expert or still a newbie
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
From smart solutions for managing rental portfolios to a promising app from Down Under, 2022's highest-rated proptech offers compelling evidence of the sector's growing maturity
Ready to hook new recruits with a snappy email? Try these tips to show potential candidates that your team has the support they need to thrive in any market
Opinion
This is messaging software that goes beyond the fundamental metrics of open rates and click-throughs to determine what resonates with recipients and how that content leads to stronger relationships
Opinion
In a time of spam, bots and auto-replies, deeply personalized emails can really stand out in the inbox and differentiate you from other real estate professionals
Think of subject lines as the trailer to a movie. If the preview is enticing enough, your sphere will want to watch the entire feature
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
OutboundEngine will enhance Elm Street's Elevate solution, an omnichannel system that augments lead generation, web marketing, client collaboration, sales and operations
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients