Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar