A classroom where real estate training could take place for new agents.
Whether you lead a team, brokerage or mentor new agents, it's time to ask whether real estate training prepares them for long-term success, Josh Ries writes
by Josh Ries Aug 21
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
The psychology of real estate: Understand what motivates buyers
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
by Darryl Davis Mar 18
A telephone with a ringing bell above it to represent marketing that makes the phone to ring.
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12