Location, location, location? Price eclipses previous buyer priority
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
For proptech adopters, waiting is one of the hardest parts: Triple-I
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways
by Chris LeBarton Feb 12
Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
The jobs, gigs and side hustles agents took on to get through 2023
From Uber driving to launching a print shop, agents came up with creative ways to supplement their businesses and stay entrepreneurial during a year of low inventory and fluctuating rates
by Lillian Dickerson Dec 27
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Here's how CoStar can beat Zillow and win the real estate portal wars
CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel
by Ben Verde Jul 19
How to master hashtags, amplify your social media engagement
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
by Laura Viñalet Jul 10
Bored with your Facebook feed? 7 ways to jazz it up
Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients
by Laura Stace Jul 6
Will chatbots make housing discrimination worse?
New artificial intelligence technology can recommend real estate listings based on neighborhoods' ethnic makeup. Experts are worried about the tech's potential for discrimination
by Jim Dalrymple II Jun 20
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Here's how to find (and become) a life-changing mentor
Whichever side of the mentor/mentee relationship you fall on, it's vital to understand what makes mentoring worthwhile and workable
by Carl Medford May 15