A viral, data-backed aesthetic trend has something to say about what buyers actually want
Mindset differentiates leadership style and effectiveness
Years of curated posting have fundamentally changed what users expect from social platforms
Platforms continue to shift what they reward and what earns attention and trust
Your 1st meeting with a buyer is not a hurdle. It's the foundation
Tyler Bossetti has been sentenced to 6 years in federal prison
Viral reality TV moment shows that what happens after you post matters more than the post
Agents who stay engaged and deeply connected to their local market continue to outperform
Opinion
The Do-Not-Call list isn't the insuperable barrier many real estate agents assume
Jon Minerick, CEO of homecoin.com, unpacks his a la carte real estate model, why most flat-fee companies fail, and how AI could fundamentally reshape transactions, careers, and society itself
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes