How to build a magnetic social media presence

How to build a magnetic social media presence

Extreme beauty, dynamic personality and social media marketing savvy are just three of the reasons I’ve been stalking Claudine Ellis on Facebook for about a year now — and likely how she became known as a “Dream Girl.” ......
By Melinda Goodwin | Friday, January 19, 2018
Facebook app and desktop How real estate pros can survive the Facebook news feed change

How real estate pros can survive the Facebook news feed change

Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have ...
By Kevin Hoover | Tuesday, January 16, 2018
What the Facebook news feed change means for real estate pros

What the Facebook news feed change means for real estate pros

Facebook recently made a big announcement about how the news feed would work, and it has created quite the stir ......
By Katie Lance | Monday, January 15, 2018
10 social media myths holding real estate agents back

10 social media myths holding real estate agents back

If you're not using social media as a real estate agent, you're missing out on a huge pool of buyers. Today, real estate and social media go hand in hand ......
By Chastin Miles | Monday, January 15, 2018
The do’s and don’ts of social media for real estate

The do’s and don’ts of social media for real estate

If you’re one of the thousands of people who shared my q-and-a with Claudine Ellis earlier this year, or if you became a fan after watching her at Inman Connect San Francisco, you’ll be glad to know that I decided to check in with her as we clos...
By Christy Murdock Edgar | Wednesday, December 27, 2017
4 tips for establishing rapport with clients online

4 tips for establishing rapport with clients online

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zill...
By Tiffany Alexy | Tuesday, December 26, 2017
What the tech team at Facebook has planned for real estate

What the tech team at Facebook has planned for real estate

Facebook has had an undeniable impact on the real estate industry -- Facebook business pages, targeted advertising and Facebook Live have all given agents the opportunity to connect with clients and leads like never before. So what do the pros at Fac...
By Inman | Saturday, December 23, 2017
Is Facebook coming for Zillow?

Is Facebook coming for Zillow?

Facebook has always played a supporting role in the marketing portfolio of real estate professionals: historically, real estate agents have been twice as likely to admit advertising on a listing portal than on social media ......
By Mike DelPrete | Tuesday, December 19, 2017
Realtor fined $450 for marketing violation warns colleagues of mistake

Realtor fined $450 for marketing violation warns colleagues of mistake

On the morning of Dec. 4, Alexandria, Virginia-based Realtor Abraham Walker received an email from the Northern Virginia Association of Realtors stating that Walker had violated the National Association of Realtors' Standards of Practice for advertis...
By Marian McPherson | Monday, December 18, 2017
Special Report: How to make online leads work for you

Special Report: How to make online leads work for you

According to our research, online leads drive some portion of sales for over 80 percent of real estate pros, yet it’s more important now than ever to take a targeted and measured approach to digital lead capture and follow-up, as the cost of online...
By Gill South | Thursday, December 14, 2017
5 social media marketing tips for rookie real estate agents

5 social media marketing tips for rookie real estate agents

New real estate agents are often told they should have a social media presence. Unfortunately, no one ever seems to know quite what that means or how to choose among the many different options ......
By Miguel Berger | Tuesday, December 12, 2017
Re/Max now offering social media automation tool for agents

Re/Max now offering social media automation tool for agents

Re/Max has launched Social Prompt for Re/Max, a new social media tool created by BombBomb that provides Re/Max affiliates with pre-written "timely, consistent and brand-aligned posts" to be shared on Facebook and other social media platforms ......
By Marian McPherson | Monday, December 11, 2017
How to manage Facebook Click-to-Messenger ad leads right

How to manage Facebook Click-to-Messenger ad leads right

One of the main advantages of Click-to-Messenger ads -- compared to traditional landing pages or opt-in forms -- is that they allow you to instantly engage a lead on the Facebook Messenger platform ......
By Nate Dadosky | Thursday, December 7, 2017
My top 10 predictions for real estate in 2018

My top 10 predictions for real estate in 2018

Two years ago as we approached the year 2016, I predicted Donald Trump would be elected President. My crystal ball hasn't always been so prescient. Last year I guessed that in 2017 Zillow would expand overseas and NAR would pick a woman CEO (stupid m...
By Brad Inman | Monday, December 4, 2017
Facebook says it’s temporarily disabling all racially exclusionary ads

Facebook says it’s temporarily disabling all racially exclusionary ads

"Going forward, we are determined to do better. Until we can better ensure that our tools will not be used inappropriately, we are disabling the option ......
By Andrea V. Brambila | Friday, December 1, 2017
What real estate agents are saying about Facebook’s rental listings

What real estate agents are saying about Facebook’s rental listings

Facebook has gone full bore into creating a space for rental real estate inside of Marketplace. This endeavor was not just a simple marketplace listing but rather increasing the tools that would-be homesellers have to get their place rented ......
By Joshua Jarvis | Monday, November 27, 2017
Facebook’s reportedly still allowing discriminatory housing ads

Facebook’s reportedly still allowing discriminatory housing ads

When it comes to preventing housing discrimination, Facebook appears to be falling far short of its promises. A year ago, Facebook announced it would bar housing ads targeted by race from its social network. In February, the $528 billion company anno...
By Andrea V. Brambila | Wednesday, November 22, 2017
Your new secret weapon: Facebook’s Click-to-Messenger ads

Your new secret weapon: Facebook’s Click-to-Messenger ads

Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here) ......
By Nate Dadosky | Tuesday, November 21, 2017