The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
7 real estate problems agents face — and how to crush them like a pro
When you hit a bump in the road in your real estate career, you'll know how to handle it and push through with these tips from coach Darryl Davis
by Darryl Davis Jun 16
What top real estate agents do that struggling agents don’t
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
by Jimmy Burgess Jun 13
An image of the same house twice; one is black and white and the other in color to represent how to revive a listing without dropping the price.
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
by Darryl Davis Jun 11
Trump bump flattens for luxury homebuyers in Silicon Valley
Bay Area luxury buyers, many of whom work in tech, don't take market fluctuations well because their wealth is generated through IPOs and stocks. If the stock market is in a tizzy, no homebuying
How to set up your digital profiles as a new real estate agent
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
13 tasks real estate agents can delegate to technology (beyond AI)
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
by Holly Brink May 14
Rewrite the rules: 5 fresh ways to use Canva for real estate
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
by Rachael Hite May 7
10 ways for new agents to grab market share this spring
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
by Darryl Davis May 6
The proptech startup media guide: Strategically leverage paid media
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
by Marci James Apr 4
A 16-point premium marketing plan that'll help you snag more listings
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
by Bernice Ross Mar 4
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Want to fall in love with real estate all over again? Attend an event
Team leaders Christian and Ashley Harris share how they discovered opportunity, relationships — and love — at live events
How to get hesitant homebuyers off the fence
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24