Tying ads to CRM lets agents gauge return on investment
Homes.com Social aimed at enhancing branding, leveraging reputation and driving meaningful conversations
Updated lead management solution also provides integration with agents' Zillow accounts
Innovative repurposing of SMS is cross-platform with a younger user base approaching 1 billion
How to better serve Gen Y clients
Communication platform links real estate agents, brokers, associations and organizations
Stop worrying about being fancy and showing your tech edge -- that's not what matters
While many praise Facebook, Google Plus can actually make bigger difference on sales
The more you're overwhelmed, the more likely you'll procrastinate
Make popular social media site a relationship machine
It can be done without appearing like a stalker
Most likely reason for losing clients may surprise you
Opinion
Don't assume page 'likes' will translate into engagement
Opinion
The lender and title officer were snug in their beds, while reams of paper danced in their heads
Putting systems in place upfront makes it easier to manage leads