Florida dominates list of best markets for 1st-time homebuyers
Palm Bay, Cape Coral and Tampa top WalletHub's list of best markets for 1st-time homebuyers. But a closer look at the rankings shows buyers may sacrifice quality of life for affordability gains
by Marian McPherson Jul 18
It’s time to put American innovation to work for housing
Opinion
America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy
by Troy Palmquist Jul 3
The agent's guide to crafting a winning unique value proposition
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
by Jeremy Knauff Jun 3
Find your superpower so you can save your business
In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business
by Troy Palmquist May 29
First home? No problem! How to guide first-time homebuyers
In today’s highly competitive real estate market, first-time homebuyers need more information and assistance than ever
by Bernice Ross May 16
Unlock homeownership with down payment assistance programs 
As a real estate agent, it's not enough just to conduct the transaction. Provide education and service that will help make it possible in the first place
by Ernesto Vargas May 3
real estate agent niche marketing
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
by Christy Murdock Apr 24
Buying a home is hard. For first-timers, it's never been tougher
Homes in the lower tier of pricing are still 8% more expensive than at this time last year — and inventory has barely budged, according to a new analysis released Thursday by Zillow
by Daniel Houston Apr 20
California's shared appreciation loan program out of money
$300M in seed funding for CalHFA's 'Dream For All' program is gone less than 2 weeks after it launched. The program is expected to help 2,300 first-time homebuyers
by Matt Carter Apr 10
Rocket's new Visa rewards card targets first-time homebuyers
In addition to paying high rates on any balances they carry, customers will find that their rewards points are worth much less if they don't choose Rocket Mortgage to finance their home
by Matt Carter Mar 28
New mortgage fee won't debut until after spring homebuying season
Industry groups continue to object to new Fannie and Freddie fee aimed at some riskier borrowers as a burden on lenders and middle-class consumers
by Matt Carter Mar 17
This is where it takes the longest amount of time to save up for a home
In Glendale, California, a homebuyer with a median household income for the area can expect to save for 15.1 grueling years, compared to counterparts in Detroit, who will save for just 2.6 years
by Lillian Dickerson Jan 10
Mortgage lenders innovate to help homebuyers cope with higher rates
Rocket, Guild and UWM are among lenders providing homebuyers with options, such as temporary rate buydowns and reduced fees on refis if rates come down from 2022 peaks
by Matt Carter Dec 27
Homebuyers have appetite for down payment assistance info, Zillow says
Zillow revealed Thursday that 1M users have queried its Down Payment Resource database since the real estate search portal partnered with the data provider a year ago as home prices soared
by Matt Carter Dec 15
Surveys show impact of mortgage 'lock-in effect' on seller psychology
Harris Poll: 71% of Americans would be hesitant to move due to economic uncertainty over concerns such as interest rates, inflation or a recession
by Matt Carter Dec 8