Gen Blue

The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal

This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses

M. Ryan Gorman said the current downturn is an opportunity for his company, while noting that some competitors 'may not have a plan for good times let alone a plan for bad times'

Luxury real estate agents reported having record years, and high-end properties have grown to become a larger and larger share of the overall market this year

The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker's latest gathering

Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor

The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online

At Coldwell Banker's Gen Blue Experience event, Kalama Kim predicted that everything from a DOJ antitrust case to 'marginal agents' could soon upend the real estate industry

David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience

Becky Eakle argued during Coldwell Banker's Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence

Diversity, recruiting, competition and more will all be big topics at Coldwell Banker's big Gen Blue Experience event in New York this week

Ahead of Coldwell Banker's Gen Blue 2020 conference, CEO Ryan Gorman explained his continued passion for fair housing and how to improve housing equality

The company's rebranding efforts will involve agent feedback, but at the end of the day, the new logo is here to stay