Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
Take Inman's Generation Z quiz to see how well you understand the youngest homebuyers in the U.S.
Generation Z includes people now in their 20s and teens. They're young, but beginning to buy houses and poised to become a major force in the near future.
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
Renters surveyed by property management software company Entrata cited cost and space-related reasons as their biggest impetus for moving over the last year
A new report from Apartment List finds that most millennials have no down payment savings and big disparities by race
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
A new National Association of Realtors survey finds younger people want more outdoor space and bigger homes with more rooms — even as walkability remains important
For the first time since the Great Depression, the majority of young adults are living with their parents, according to a Pew Research Center analysis of US Census Bureau data
Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet's 2020 Home Buyer Report
Student loan borrowers who use an income-driven repayment plan could be at disadvantage for taking on a mortgage, a study by the Urban Institute shows
Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he's tackling TikTok
As the oldest Gen Zers enter the housing market, they’re competing with millennials for affordably priced starter homes
A new study released by digital mortgage company Better.com found that 2019 was dominated by millennials, minorities, LGBT married couples, single women and married women that outearned their husbands
Here are 9 ideas on catering to and getting in touch with this demographic