To tip or not to tip: How to thank your real estate ecosystem this year
As the holiday season reaches its pinnacle, it can be confusing to know when and how to say thanks to those who are keeping you afloat. Here's some advice on how to handle tips and gifts
by Marian McPherson Dec 21
How to make your marketing stand out in the sea of sameness
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
by Kris Lindahl Nov 17
The secret to this brokerage’s culture? Being approachable
Here's how one broker-owner has cultivated an inviting, approachable culture that fosters trust and confidence within the local community, leading to consistent success
by Ben Fox Nov 17
Real estate professionals gave back at record levels amid virus: NAR
Volunteering and charitable donations among members of the National Association of Realtors were up from 2018, the last time the trade organization's CARE survey was taken
by Marian McPherson Dec 3
Sotheby's agents sweat it out to raise $31K for food relief fund
Sotheby's International Realty and fitness company Barry's teamed up to raise money for World Central Kitchen, a nonprofit that provides chef-cooked meals to those in need
by Marian McPherson Nov 30
Chicago indie brokerage Baird & Warner pays it forward amid virus
Baird & Warner's Stephen Baird and Lucy Wood Baird talk to Inman about the company's 162-year mission of giving, including its most recent philanthropical pursuit
by Marian McPherson Nov 23
3 agents raise $48K for children without computers, Wi-Fi
Red Oak Realty agents April Howell Young, Negar Souza, and Rose Heffelfinger raised $48K to provide technology for children in three school districts
by Marian McPherson Nov 16
Make it count! Here's how to build your legacy
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
by Carl Medford Nov 16
3 brokers share how giving has enriched their lives and business
Brokers Nicole Lopez Cummins and Eric and Janet Baucom share how they've given back over the past year and encourage other agents to do the same
by Marian McPherson Nov 12
5 ways to harness PR and stand out in today's market
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
by Durée Ross Nov 4
Louisiana brokerage launches online concert series to help local artists
New Orleans-based brokerage Latter & Blum is helping local artists gain fans and earn cash amid the pandemic with a virtual concert series
by Marian McPherson Jun 17
How agent and chaplain Kay Wilson-Bolton is helping to end homelessness
Century 21 agent Kay Wilson-Bolton explains how she gave up her life as a broker-owner to dedicate more time to ending homelessness in Santa Paula, California
by Marian McPherson Jun 1
Dallas developer pays up for hotel rooms for medical professionals
Dallas-based development company Centurion American has spent nearly $800K to provide free rooms to medical professionals at luxury hotel The Statler during the pandemic
by Marian McPherson Apr 7
How 1 agent helped small business owners earn $1M in sales despite outbreak
True Houston founder Nicole Lopez-Cummins' Texas Festival Vendors page has helped 96 small business owners make $1M in sales all online
by Marian McPherson Mar 30