Windermere reinforces DEI pledge with appointment of new director
Brooks Glenn will serve as the Seattle-based brokerage's diversity, equity and inclusion director. President OB Jacobi said Windermere 'feels strongly' that now is the time to bolster DEI efforts
by Marian McPherson Feb 12
Homebuyers gain leverage as sellers cut prices: Zillow
In January, almost 23% of sellers reduced their listing price — the highest percentage for any January since 2018, according to a new analysis by Zillow
by Richelle Hammiel Feb 12
Maslow’s Hierarchy and the vital role of real estate agents
You have an important part to play in your clients' lives. Coach Darryl Davis offers insight from Maslow's Hierarchy of needs to explain the significance of home
by Darryl Davis Feb 12
Goal! C21 kicks off partnership with Major League Soccer
Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup
by Marian McPherson Feb 11
Top 5 homebuyer objections (and how you can overcome them)
When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 11
Rocket Companies takes Super Bowl ad rivalries to new heights
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
by Matt Carter Feb 10
Housing market challenges aren't over yet, Barbara Corcoran warns
In an appearance Thursday on 'Mornings with Maria' on Fox Business, Barbara Corcoran warned that buyers and sellers aren't out of the woods when it comes to the challenges of today's market
by Richelle Hammiel Feb 10
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
Home prices continued to climb in most US metro areas in Q4: NAR
Home prices have continued their upward trend in Q4 2024, with 89% of US metro areas seeing an increase in single-family existing-home prices, according to data released Thursday by NAR
by Richelle Hammiel Feb 6
Climate change reshapes real estate, putting $1.5T in value at risk
Climate change has shaken up the US real estate market, with buyers no longer simply seeking better quality of life or affordable housing — but also considering climate risks before purchases
by Richelle Hammiel Feb 4
How to navigate a buyer’s cold feet without derailing the deal
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes
by Luke Babich Feb 4
What’s next for fair housing in an anti-DEI era?
Protecting fair housing must be a non-negotiable part of building a more inclusive and equitable future, Color of Money podcast host Julia Lashay Israel writes
Educate yourself and your clients about the impact of Trump tariffs
Protect your peace, power and profits, coach Darryl Davis writes, and provide the guidance your clients need to navigate the latest economic movements
by Darryl Davis Feb 4
Potential Trump grants freeze undermines the American dream
Opinion
The potential economic and market impacts of federal job layoffs and a pending grants freeze could last for generations, Rachael Hite writes
by Rachael Hite Jan 31
Tony Hawk on a skateboard
Inman Connect San Diego keynote and skateboarding icon Tony Hawk appeared on SoFi's Richer Lives podcast and shared how his first home purchase saved his family during a financial dry spell
by Marian McPherson Jan 31