Realtor.com parent goes after its own virtual tour target amid battle with CoStar
REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
by Craig C. Rowe Oct 28
Zillow-Matterport breakup
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
by Troy Palmquist Oct 27
Meet iGuide's most affordable digital twin solution, Planix R1
The new camera system, Planix R1, is designed to be more physically and technically nimble when helping agents create digital twins, executives said Wednesday. And it’s more affordable, too
by Craig C. Rowe Oct 31
With Giraffe360, virtual tours are no longer a reach: Tech Review
Like the eponymous mammal, Giraffe360 can see above and beyond what’s merely in front of it
by Craig C. Rowe Oct 25
Latest iGuide update includes buyer lead capture
Buyers can request home details via text or email while touring a home, and doing so will provide additional property views and information and alert the listing agent to the interaction
by Craig C. Rowe May 2
In the wake of Matterport's sale, digital twin options are plentiful
The sale of the most popular digital twin creator should pump some much-needed adrenaline into the space, and the options are many
by Craig C. Rowe Apr 26
Latest Matterport release looks to 'automate the future'
Known as Matterport Property Intelligence, the release contains features for labeling and dimensions, floor plans and fully detailed physical listing insights
by Craig C. Rowe Feb 15
Zillow's Immerse app promises 'jaw dropping' 3D home tours
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its 'super app'
by Craig C. Rowe Feb 2
New iGuide update promises 3D tours in 20 minutes
The lightweight marketing solution still leverages the Planix camera system and built-in AI algorithms but allows creators to generate content in around 20 minutes for less than $8
by Craig C. Rowe Jan 19
iGuide software update draws in architects with DWG format
While merely a technical value-add for many, there is great potential in opening up iGuide’s dynamic, data-driven capabilities to a wider audience, according to the company
by Craig C. Rowe May 11
These tools and tech promise an updated open house
Open houses are some of the few ways today's buyers can experience a property before agreeing to be formally represented by an agent, a byproduct of the long-simmering NAR settlement
by Craig C. Rowe Nov 30
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14
Matterport unveils its most advanced camera to date, the Pro3
Matterport's latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters
by Craig C. Rowe Aug 30
NCRMLS, BrokerBay look to the future with 3D tour integration
BrokerBay's solution for MLSs allows agents to publish digital twins of their listings within the MLS's home search experience, the 3D content for which is created by Matterport or iGuide
by Craig C. Rowe Aug 25
Ricoh360 Tours enhances listing solution with automatic floor plans
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
by Craig C. Rowe Jul 25