'Catching a wave': Nartey brings Globl RED to The Real Brokerage
'Catching Real right now is like catching a wave,' Kofi Nartey said. He sees the brokerage's sweeping growth and adoption of technology as the way of the future
Regret, reduce, relocate: The 6 biggest US luxury trends of 2022
Amid a persistent uptick in interest rates, lingering inflation and economic uncertainty, luxury homebuyers are changing habits ever so slightly. Coldwell Banker notes 6 big trends to watch
by Lillian Dickerson Oct 24
Bigger is better: Square footage is the No. 1 amenity for luxury buyers
A new report on global luxury from Coldwell Banker found that amid the pandemic, high-end buyers put a greater emphasis on more square footage over any other amenity, driving an increase in homes over 5,000 square feet
by Lillian Dickerson Feb 24
NextHome launches luxury brand 'The Casan Collection'
The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"
by Lillian Dickerson Oct 19
Goodbye sports cars, hello restraint: Luxury marketing flips the script
'The over-the-top marketing, the partying and the champagne is not cool right now,' said Donna Olshan, a luxury Realtor and the founder of Olshan Realty in New York
Why luxury real estate is pushing boundaries
It is easy to understand why high-end real estate is selling in the global marketplace
by Kevin Leonard Jun 3
For today's affluent buyers, luxury real estate is all about lifestyle
Baby boomers especially seek culture and convenience for their empty-nester stage of life
by Kevin Leonard Mar 22
Do you have the 2 traits it takes to sell luxury real estate?
Authenticity is paramount to success
by Kevin Leonard Mar 16
How to become a global luxury real estate player
Do you know how to cater to the new affluent consumer?
Why most real estate agents fail to make it in the luxury market
If you've failed to break into the luxury market, there's a reason, but it's a reason you have control over
by Kevin Leonard Jan 27
Why luxury real estate agents should follow international markets
Foreign buyers are affluent and looking to buy US real estate
by Kevin Leonard Jan 12
How to get your luxury real estate deal to close
What to do when a sale is almost done, but it needs a little extra finesse
by Kevin Leonard Jan 5