New home in Los Angeles
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
Need more leads? 5 invaluable door-knocking tips
Door-knocking can be an impactful and memorable approach to establishing your name in new areas. So, if you're trying to cultivate your newly minted brand, here are a few tips to help you drum up new business
by James Harris AND David Parnes Feb 11
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds
New area, new business: 5 tips to hit the ground running
Building a real estate business from the ground up can be exciting, but it's also quite the undertaking. Knowing the proper steps to take can make all the difference, so here's a quick list to get you started
by David Parnes AND James Harris Jan 28
3 tips for maximizing your team's virtual open house efforts
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
Stalling on your 2021 business plan? 3 crucial components to think about
It's never too late to start, tweak or revisit your business plan. In fact, the beginning of a new year is a good time to think about your goals for 2021. When writing them down, consider these tips
by James Harris AND David Parnes Jan 5
Former pocket listing site to relaunch as public-facing
The PLS says its new site will comply with NAR's Clear Cooperation Policy and show exclusive listings to the public for the first time
by Andrea V. Brambila Dec 29
How to network as a new agent during a pandemic 
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
by David Parnes AND James Harris Dec 17
3 tips for wrapping up 2020 on a positive note with your team
As we enter into a new year, it's important to review your team's strengths and weaknesses, and adapt accordingly. Here's how to prepare your agents to close out 2020 with energy and positivity
by James Harris AND David Parnes Dec 3
3 strategies for scooping up more market share
As a successful agent, naturally, there will a come a time when you'll want to expand into a new area. Here's how one agency approached the endeavor and what the process looked like
by David Parnes AND James Harris Nov 19
3 simple steps to a successful video walkthrough for buyers
Touring clients through a home over video is the new normal — here's how to do it right
by James Harris AND David Parnes Nov 5
How to help your buyers win in a competitive market
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
by James Harris AND David Parnes Oct 22
3 ways real estate agents can finish 2020 off strong
During a Connect Now session on Tuesday, The Agency's David Parnes and James Harris insisted now is not the time to drop the ball and wait for better days ahead
3 tips for marketing luxury listings during the holidays
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
by David Parnes AND James Harris Oct 8
What your team should be doing to end the year strong
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
by James Harris AND David Parnes Sep 24