Opinion
Anthropologist Robin Dunbar introduced the idea that humans can maintain meaningful social relationships with only about 150 people. That's not enough to sustain a real estate business
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
For better lead conversion rates, stop chasing volume, and start delivering real relevance
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
PLACE has added Nikki Miller, Jamie Jatzlau and Claire Dunham to its growth, strategy and legal teams. The trio has more than 30 years of combined industry experience
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth
Opinion
Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts