Opinion
What does the new partnership mean, and how will it impact the real estate market at large?
When a real estate listing is positioned correctly, marketing feels easy
Focus on clear positioning, consistent content, strong relationships and simplified systems
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
In this exclusive interview, the Real Housewife dished on beating the ‘Housewife curse,’ being parodied by the late Catherine O’Hara and more
Even small AI outreach campaigns can carry outsized legal exposure
Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track
A headline-making partnership with Compass International Holdings took over Rocket's Q4 2025 earnings call, with leaders giving more details into how both parties will benefit
'Keeping it simple' is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Colorado-based broker, Shawn Carroll shares how he built a 100-deal-a-year business in a town of 20,000 people without cold calling, buying internet leads or chasing trends
A report released on Tuesday by the Consumer Policy Center suggested lawsuits will follow if brokerages, real estate portals and regulators don’t step in and add transparency first
With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
After years of adding integrations to its Command platform, Keller Williams is opening the doors to 3rd-party developers through a specialized hub to fast-track launches to KW Marketplace