Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
Learn how to use lifestyle marketing and direct response methods to attract wealthy clients
Vote for which listing video best markets its property
Engage your audience by sharing your knowledge and expertise and showcase who you really are
Personal connections more powerful than quantity of Facebook friends
Industry participants: It's time to show your value
Seniors, first-time buyers and divorcees all have unique needs