how to finder tool
Growing your real estate business in today’s market takes more than hustle
by Christy Murdock May 26
Trump ban on institutional investors
Opinion
How can you put 'the art of the deal' to work for your clients?
by Bernice Ross Apr 28
AI to build client relationships
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
by Bernice Ross Dec 10
house with real estate pipeline
Josh Ries outlines the 5×3×90 Program, a $0 way to restart a quiet real estate pipeline
by Josh Ries Sep 2
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Lock it down! How to get prospects to commit to consultations
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
by Kristine Milkovich Jun 18
The 3 stages of a listing — and how to win each one
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
by Nick Schlekeway Jun 13
10 conversation starters and scripts to win sellers this spring
Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Everyone does
by Annette DeCicco May 14
Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
Can you hear me now? 5 strategies for nailing listening appointments
The National Association of Realtors' commission settlement has been finalized, Carl Medford writes, so it's more important than ever to listen carefully to homesellers' concerns and questions
by Carl Medford Dec 3
For the win! 5 tips for mastering the listing presentation
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
by Nick Schlekeway Nov 26
10 giveaways that you’re a rookie real estate agent
While you've learned rules, regulations, terms and tech, what you need most is to learn to connect and network with colleagues and clients. Claudia Stallings shares new agent mistakes to avoid