It's time to be accountable for our listing advertisements, and let go of subpar practices that make us all look bad
Capture the reader’s attention right away, and touch on the top selling points such as views, location, lifestyle and design
This crash course in smart homes will help you impress your techie buyers
10 tips to stand out among the endless string of online properties
Listing descriptions are your opportunity to grab potential buyers’ attention, don’t mess it up
The industry leans toward hyperbole in listing descriptions, presentations and attitudes
What are the most common keywords in your neck of the woods?
A new analysis from Zillow Digs showed that listing descriptions mentioning barn doors, subway tile and farmhouse sinks sell faster and at a higher price