By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Opinion
More this week: what to expect when scooping up low-priced fixers and how listing descriptions are now highlighting Zoom rooms
by Byron Lazine Jul 31
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
by Nicole Solari Jul 9
Opinion
It's time to be accountable for our listing advertisements, and let go of subpar practices that make us all look bad
by Lyndsey Casagrande Feb 27
Improve your property marketing in 6 steps
Opinion
Capture the reader’s attention right away, and touch on the top selling points such as views, location, lifestyle and design
by Troy Palmquist Nov 15
This crash course in smart homes will help you impress your techie buyers
by Sarah Richardson Nov 9
Opinion
10 tips to stand out among the endless string of online properties
by Richard Nolan Jan 19
Listing descriptions are your opportunity to grab potential buyers’ attention, don’t mess it up
by Kevin Nelson Oct 16
Opinion
The industry leans toward hyperbole in listing descriptions, presentations and attitudes
Agents: Pay attention to what you write
by Laura Ure Jun 14
What are the most common keywords in your neck of the woods?
by Inman Apr 19
A new analysis from Zillow Digs showed that listing descriptions mentioning barn doors, subway tile and farmhouse sinks sell faster and at a higher price
by Caroline Feeney Apr 14