My No. 1 secret for effective listing conversations without rote scripts
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
by Darryl Davis Jun 17
Jordan Cohen is as 'blue collar' as they come, but beloved by LA's elite
The 6-time No. 1 RE/MAX agent worldwide may deal with some of the loftiest stars, but he stays grounded in his work ethic and rarely deviates from a uniform of jeans and tennis shoes
by Lillian Dickerson Apr 17
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Competition for spring listings will be fierce and starts ... NOW
Realtor.com data shared at Inman Connect suggests there will only be 3 listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation
by Matt Carter Jan 24
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Stop, look, listen: Focus on what sellers are NOT saying at listing presentations
Opinion
Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the process.
by Christine Carr May 24
Your step-by-step, ultimate CMA presentation
Opinion
It’s not just what you say, but when and how you say it. The more masterful you are at communicating, the more successful and profitable you will be
by Darryl Davis Mar 11
The key to a bulletproof listing presentation? These 3 points
Every agent wants to win more listings, but few are willing to invest the time practicing. You must be willing to do the reps and craft your presentations so that sellers will likely sign with you. Here's how
by Tom Toole Jan 3
10 tips for a fierce listing presentation from 'Million Dollar Listing LA' stars
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
by David Parnes AND James Harris Nov 19
Your listing presentation makes me look bad. Stop shading your competition
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
by Teresa Boardman Oct 21
Are you making these 9 listing presentation mistakes?
Opinion
Whoever controls the listings, controls the market. Avoid these common mistakes, so that you can have more control over your success, as well
by Thomas Mallette Apr 15