luxury real estate
Precision and preparation make all the difference for today's luxury homebuyers
by Daniel Ickowicz Apr 7
Olympic athlete mindset
Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure
by Jill Henneberg Feb 6
Grit, not glamour: Lessons from 27 years in real estate
Longevity isn’t accidental, Jen Cameron writes. It’s built through steady leadership, practiced values and a commitment to people over optics
by Jen Cameron Feb 4
luxury real estate outlook
After a turbulent 2025, luxury real estate expert Michael Valdes writes that the market has entered a golden era. Here’s why 2026 marks a turning point
by Michael Valdes Dec 29
real estate digital footprint
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
by Troy Palmquist Dec 2
A mansion with a pool and sculpture to exemplify bespoke real estate marketing.
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
A picture of a pool outside of a mansion to represent the LA mansion tax failure.
Opinion
The Los Angeles housing market has an albatross around its neck called the United to House LA (ULA) or 'mansion' tax. Danny Brown explains why it's a failed experiment
by Danny Brown Sep 24
Ready to raise your price point? Here's your luxury agent playbook
Whether you're just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche
by Joseph Santini Aug 8
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
by Cara Ameer Jul 26
How an agent becomes 'the chosen one' for celebrities and athletes
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
by Cara Ameer Jul 25
Be protective, proactive and prepared when working with celebrity clients
In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients
by Cara Ameer Jul 24
It's not all about the money: The savvy agent's guide to working with athletes and celebrities
In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage
by Cara Ameer Jul 23
Don't be dazzled by the glamour when working with celebrity clients
In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients
by Cara Ameer Jul 22
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21