7 secrets to unlock the hidden potential in your luxury agents
Luxury adviser Chris Pollinger offers insight into casting a vision and inspiring luxury agents to reach their highest level of performance
by Chris Pollinger Sep 14
Risk and reward: How to succeed in luxury real estate
Opinion
As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche
by Dwayne Leatherwood Jul 12
Lesson Learned: It ain’t over ‘til it’s over
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
by Christy Murdock Mar 22
How to adapt your marketing to be sensitive
Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
by Amie Quirarte May 15
How to be on point with your luxury client experience
Opinion
The key to giving luxury clientele what they want is understanding their expectations and knowing what they are looking for in a real estate agent
by Kevin Hoover Sep 13
A rope attached to a luxury yacht
Making every marketing dollar count is possible if you're strategic
by Kevin Leonard Feb 22
Why 2017 is the year to snag luxury homebuyers
All signs point toward a strong 12 months for this high-end client segment
by Kevin Leonard Jan 24
5 surprising luxury real estate marketing mysteries unraveled
In some ways -- it's a whole different world
by Kevin Leonard Nov 29
How luxury real estate agents can connect with the top 1%
Regardless of global circumstances, rich consumers pursue luxury
by Kevin Leonard Nov 22
How to be a master of fine arts in luxury real estate
The two can complement each other and influence upscale buyers
by Kevin Leonard Nov 8
A rope attached to a luxury yacht
A young woman in a cafe checking her home
This innovative group creates a more dynamic luxury market
by Kevin Leonard Oct 6
A double-exposure shot of a city and some economic graphs
Seeing the true value in luxury real estate
Top agents identify and meet the needs of UHNW clients
by Kevin Leonard Sep 7