Failure isn't final. 'Sellebrity' agent Kofi Nartey offers hard-won wisdom for excelling with the world's most sophisticated clients after 22 years
Chris Pollinger and designer Samantha Senia highlight top design trends for 2025 that shape luxury homes, including sustainable reclaimed wood tables and bold statement lounge chairs
Find out how Miami luxury leader Lourdes Alatriste demonstrates grace under pressure while always keeping clients' needs top of mind
REAL New York Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
High-end real estate authority Kofi Nartey offers tips from upscale brands like Louis Vuitton and the Ritz-Carlton on how luxury real estate agents can deliver exceptional client experiences
Chris Pollinger shares strategies to help you master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service
If you've been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding
Stay ahead of the market with Chris Pollinger's top 6 luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste
Luxury adviser Chris Pollinger offers insight into casting a vision and inspiring luxury agents to reach their highest level of performance
Opinion
As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
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Discover how this Engel & Völkers advisor got started and sets himself apart in Beverly Hills
Opinion
The key to giving luxury clientele what they want is understanding their expectations and knowing what they are looking for in a real estate agent