A new report suggests agent recruiting remains intense in real estate and that churn from company to company comes with significant costs to brokerages
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
To truly add value to a transaction, give your clients what the portals can't
For some, it's a chance to break out of a slump and start building a business
Calling yourself 'the local expert' is not the same as providing great customer service
Developing your geographic territory requires reaching out with the right type of prospecting letters
'People don't buy things -- they buy what (the product) will do for them'
Top producers tend to concentrate on 1 or 2 niches
What's your exit plan?
Traits to look for in a buyer's agent, mortgage broker
Market trends have agents changing course
Motivation, market trends key to agent success
Strategies to win customers, beat rivals
Part 5: Brokers say agent expertise is key competitive edge