Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Nominations for Inman's latest award, which recognizes breakout talent under the age of 40, end Thursday night. Submit nominations in 6 categories before the winners are announced in May
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
OpenAI's Adam Goldberg argued at Inman Connect New York that the most important skill for using AI effectively is 'clarity of thought'
Fact-based marketing gives agents confidence that they understand what's happening in their market and the courage to have a conversation about home prices
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
Opinion
New Mexico builder Abrazo Homes named floor plans after iconic historical women, igniting a social media firestorm. Rachael Hite examines why marketing using cultural figures is a bad idea
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business