New release Harvist offers another option for lead farming
The company referenced a pending legal settlement that could change the way agents and brokerages make money, emphasizing the importance of communicating value to consumers
by Craig C. Rowe Apr 8
Cloze, marketing platform MAXA Designs announce integration
Cloze is known for its lighweight experience and emphasis on AI-backed communication and agent-first efficiencies, often expanding services through integration
by Craig C. Rowe Feb 28
Cloze teams with design platform Canva for seamless listing magic
Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman
by Craig C. Rowe Dec 12
To elevate the industry, Chime becomes Lofty
The rebrand was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management
by Craig C. Rowe Nov 7
Listing Toolkit by Realtor.com is a surprisingly valuable, lightweight marketing solution: Tech Review
With smart integrations and a modern, low learning curve, this listing-first marketing application is a great way to win more listings for the agent seeking a lightweight, streamlined solution
by Craig C. Rowe Oct 6
MoxiWorks bridges 2 popular products to simplify lead response
The update allows users to directly access presentations and CMAs from MoxiPresent while working within MoxiEngage, the company’s popular customer relationship management solution
by Craig C. Rowe Sep 28
Delta Media Group aims for peak customization in new app release
DeltaNET7 might sound like a covert military op, but it's proptech that rests on a flexible CRM solution and provides a host of ways for brokerages to implement user-level automations
by Craig C. Rowe Sep 18
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
MoxiWorks and Milestones team up to offer digital home management
The partnership will allow agents at more than 800 brokerages access to post-close software, providing new owners the ability to monitor the financial and operational state of their home
by Craig C. Rowe Mar 9
Say 'funding!' Photography software firm Aryeo closes on $3.5M
Aryeo’s vertical SaaS (software-as-a-service) product facilitates workflow for creating and organizing an agent’s property photos, videos, floorplans and documents
by Craig C. Rowe Oct 17
Happier email is a cinch with Happy Grasshopper: Tech Review
Opinion
This is messaging software that goes beyond the fundamental metrics of open rates and click-throughs to determine what resonates with recipients and how that content leads to stronger relationships
by Craig C. Rowe Sep 30
LucidPress rebrands, hoping to hit the Marq with new name
The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
by Craig C. Rowe Jul 27
Lion & Orb's +AdStudio makes the most of positive press: Tech Review
Opinion
Despite a bland user interface, the star of +AdStudio plus is PressLeads, a feature that builds ad campaigns around organic press mentions and feature stories. This is a natural overlap for Lion & Orb, given its core competency
by Craig C. Rowe Apr 1
Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
by Craig C. Rowe Mar 28
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21