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What actually drives returns? Systems that keep marketing consistent, compliant and relevant
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
Position marries Chamberlain’s knack for building relationships with Rechat’s momentum and proven technology, blanketing duties like growth strategy, brand building, social media presence
ActivePipe can auto-downshift the pace of sending to ensure your domain doesn’t end up on email naughty lists
The deal will integrate Local Logic's regionally specific insights with the agent marketing tools provided by homegenius, allowing its users to more accurately identify potential customers
Opinion
Homes.com's $2B investment in 3D tech indicates the ground assault has started, as it looks to absorb terabytes of property meta-data upstream into its products and marketing campaigns
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
Evocalize describes its product as a 'Collaborative Marketing Platform' that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
'I take full responsibility for this outcome, and I am sincerely sorry to our impacted colleagues and each of you, as I fully appreciate how hard it is to suddenly lose colleagues and friends'
Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs
Opinion
The Australian company's leadership found that most agents aren't comfortable in front of the camera, so it now uses still images to automate listing content creation
BoomTown promoted the rollout of fully integrated office oversight capabilities at Inman Connect Las Vegas to an exhibit hall full of current and prospective users on Wednesday
Opinion
Although there's no doubt Maxa is a great solution for in-house design teams and marketing managers, its intent was to hand over creative services directly to agents