Side partners with marketing software company Evocalize
Evocalize describes its product as a 'Collaborative Marketing Platform' that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Mar 27
Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
Website builder Luxury Presence lays off 44 employees
'I take full responsibility for this outcome, and I am sincerely sorry to our impacted colleagues and each of you, as I fully appreciate how hard it is to suddenly lose colleagues and friends'
by Craig C. Rowe Jan 17
Cure creative anxiety: 5 alternatives to ChatGPT to beat writer's block
Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs
by Craig C. Rowe Jan 5
BoomTown embeds Brokermint for end-to-end business automation
BoomTown promoted the rollout of fully integrated office oversight capabilities at Inman Connect Las Vegas to an exhibit hall full of current and prospective users on Wednesday
by Craig C. Rowe Aug 3
The sky's the limit (creatively) with Maxa's white-labeled marketing suite: Tech Review
Opinion
Although there's no doubt Maxa is a great solution for in-house design teams and marketing managers, its intent was to hand over creative services directly to agents
by Craig C. Rowe May 9
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Curaytor buys Canadian data company Fourwalls
Curaytor made the announcement in an exclusive statement to Inman, saying its plan is to leverage Fourwalls data to augment the effectiveness of its digital marketing products.
by Craig C. Rowe Dec 2
Adwerx nabs $14.5M to expand customer relationship advertising
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
by Craig C. Rowe Nov 24
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Almost 5 years later, Studeo still tells great listing stories
First reviewed in 2015, Studeo continues to offer agents, teams and brokerages a powerful way to tell marketing stories with new automated, MLS-integrated feature
by Craig C. Rowe Nov 19
Can Elm Street Technology's business productivity solution Elevate boost profits?
Smartly packaged from an assemblage of established technologies, Elevate is designed to nurture leads and manage business. It's among tough competition, but can it hold its own?
by Craig C. Rowe Oct 4
QuantumDigital's TriggerMarketing Social makes Facebook ads a breeze
Agents receive email notifications about changes to the MLS and can launch just listed or sold campaign in seconds
by Caroline Feeney Jun 29
The first rule about drip marketing campaigns
Opinion
Being better at email marketing starts with what you call it
by Craig C. Rowe Mar 2
Tumblr's flexibility means agents should take notice
Yahoo-owned microblogging platform is going places
by Craig C. Rowe Jul 15