Real estate’s secret weapon is radical personalization: Umansky
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes
by Mauricio Umansky Jul 17
Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jul 11
American Real Estate Association partners with RLTYco
RLTYco CEO Briggs Elwell will join the association's board, and agents who subscribe to RLTYco will also have access to AREA membership through the company's suite of services, Inman learned
Supercharge your summer marketing: The Download
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity
by Christy Murdock Jul 7
Listing bans, lawsuits, and a ‘big, beautiful bill’: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jul 4
Here's how you think the private listings battle will play out: Pulse
Inman readers weigh in on private listings, portal wars and the way current controversies will play out for agents and the clients they serve
by Inman Jul 2
Mauricio Umansky's ThePLS.com sues NAR over private listings
Umansky's PLS alleges NAR controls competition in the residential real estate industry by controlling a large network of MLSs in the country
by Taylor Anderson Jul 1
Jon Grauman and Adam Rosenfeld launch Resident Group at Side
The duo previously led the Grauman Rosenfeld Group at The Agency and have collectively closed more than $3B in career sales. The new firm will be focused on client service, they said
by Lillian Dickerson Jun 11
How today's agents are merging media, marketing and mastery
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
by Mauricio Umansky Jun 6
Why your brokerage needs a service, not just sales, funnel
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes
Turn a 'no' into a 'yes': Negotiation techniques for experienced agents
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
by Mauricio Umansky Apr 23
Tariffs to spur ripple effects across real estate, industry leaders warn
Rising construction costs and shifts in foreign investments will result in falling sales as the weight of the tariffs are felt across US housing markets, economists and real estate leaders told Inman
by Lillian Dickerson Apr 21
Checkmate or alienate? Reactions mixed as firms align with Zillow
NextHome threw its support behind Zillow's private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR's Clear Cooperation Policy sounded off
Transitions, eliminated positions, acquisitions: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 4
Broker Spotlight: Joao Mucciolo, The Agency Nicaragua
Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide
by Christy Murdock Apr 3