Forget buyer's market vs. seller's market. 2026 is just plain weird
What 950 top real estate agents are seeing on the ground this spring
by Nick Pipitone May 13
‘People are praying for a crash’: Why housing doomers keep getting louder
Rates, geopolitics and bottled-up demand are shaping the next phase of housing
by Nick Pipitone Apr 9
Boomers claim top homebuyers spot, leaving millennials behind
Younger boomers (ages 60-69) and older boomers (ages 70-78) combined have captured 42% of the market, claiming the largest share of buyers, according to an NAR report
by Richelle Hammiel Apr 2
Housing costs force Americans earning less than $50K to sacrifice
Nearly three-quarters of US residents earning less than $50K annually are struggling to keep up with monthly rent or mortgage payments, causing many to make dramatic sacrifices to stay afloat
by Richelle Hammiel Nov 18
Zillow launches 'Home Just Got Real' ad campaign
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
by Marian McPherson Apr 16
65% of millennials would still buy a home if interest rates were 10%
Clever Real Estate's latest survey revealed the sacrifices millennials are willing to make to buy, including taking on higher interest rates, buying major fixer-uppers and working multiple jobs
by Marian McPherson Jan 10
Millennials want to buy. Here's how you get them to the closing table
Opinion
By taking the proper steps and doing the required research, you have the opportunity to help your millennial buyers overcome the many barriers that have continued to shut them out of homeownership
by Susan Moguel May 25
The Real Word: Can the appraisal process be color-blind?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
by Byron Lazine Jun 11
The Real Word: Is sight unseen the way to go?
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
by Byron Lazine Jun 4
Most pandemic homebuyers remained in the same state: Knock
Nearly three-quarters of pandemic homebuyers moved to a new area, and most were millennials or Gen Z-ers, according to a recent study by Knock
The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
The top 10 most and least popular metros for millennial homebuyers
Those born between 1981 and 1996 made up the majority of potential buyers in 43 out of the 50 largest markets
The majority of young adults now live at home with their parents
For the first time since the Great Depression, the majority of young adults are living with their parents, according to a Pew Research Center analysis of US Census Bureau data
by Lillian Dickerson Sep 17
Most buyers would blow their budget for the perfect home
A whopping 64% of prospective homebuyers said they'd spend more than originally planned for the perfect home, according to a survey by LendingTree
by Lillian Dickerson Aug 27