The ‘Chick-fil-A on Sunday’ ChatGPT listing plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
10 powerfully effective ChatGPT prompts for your business
Jimmy Burgess offers valuable prompts tailored for real estate agents to drive lead generation, expand their business and deliver exceptional client service
by Jimmy Burgess Jan 28
15 ways to make your property descriptions more inclusive
Describing a space in a way that appeals to all buyers isn’t ‘politically correct,’ it’s the law (and it’s just good business)
by Christy Murdock Feb 23
5 tips to boost listing descriptions
Agents need to write listing descriptions for an array of marketing outlets these days. Here are a few tips on making property look better to buyers
by Craig C. Rowe Jan 6
John Legend to Houston Association of Realtors: 'Fix the real problem'
The singer asked the real estate industry to focus on housing discrimination instead of fixing 'fake' problems, like removing 'master' from multiple listing service descriptions
by Marian McPherson Jun 29
HAR ditches 'master' terminology in MLS descriptions
The Houston Association of Realtors no longer uses 'master' to describe bedrooms and bathrooms in the MLS, after a group of members called for the change
by Marian McPherson Jun 24
A woman upset at something she sees on a screen
Opinion
Avoid disappointing your clients
by Laura Viñalet Feb 13