CoStar-owned UK portal OnTheMarket is facing criticism for its paid traffic strategy, which put it ahead of competitor Zoopla in September
Murdoch's Australia-based News Corp subsidiary announced on Monday that it was considering a cash and stock offer for the UK's largest real estate portal
The acquisition of OnTheMarket, a major portal in the UK, comes as CoStar continues to push further and further into the residential space
There is one significant risk — an achilles heel — to portals: They don’t control their inventory
Opinion
Attempts to compete directly with the leading portals — from both upstarts and financially strong runner-up portals — have met with limited success
Project backers say they will not influence where brokers list properties
The UK's trend could catch on