Opinion
It's time to be accountable for our listing advertisements, and let go of subpar practices that make us all look bad
by Lyndsey Casagrande | Feb 27
Agents should take a cue from Cupid and learn how to set the mood for buying by using a simple and effective lighting plan
by Marian McPherson | Feb 14
Opinion
Put in the extra effort to craft a thoughtful, well-written listing description with professional photos, and you’ll increase interest and likely net a better price
by Shari Mattern | Feb 14
Thanks to 3D home tours and other immersive visuals, buyers can often skip showings. Those who do make an appearance will be more serious
by Jim Dalrymple II | Jan 29
Opinion
Whether you realize it or not, having agent selfies on your brokerage website creates an unstructured look that will hurt your branding efforts
by Amy Gallagher | Oct 3
All our ongoing coverage of Zillow's disputes and challenges over listings photos
by Inman | Aug 28
Do these tasks before putting a house on the market
by Bryan Robertson | Jul 7
Opinion
If these points are covered, you can count on getting some great photos from the shoot
by Carrie Law | May 16
Now is the time — your goals are waiting
by Laura Ure | Jan 22

The humorous blogger joined a panel in New York City to discuss the “architecture of consumption,” and what our living spaces say about us.

by Brad Farberman | Oct 12
You only pay for the photographer and a $5 transaction fee
by Craig C. Rowe | Oct 11
Agents will be able to display their virtual tours as part of their Zillow and Trulia listings
by Britt Chester | Oct 5
Opinion
The Australian company offering day-to-dusk photo conversions, 3-D renderings and item removal is growing
by Craig C. Rowe | Sep 27
When in doubt, do the buyers’ work for them, and be as proactive as possible
by Cara Ameer | Aug 17
Los Angeles service delivers vetted help for visual marketing needs on short notice
by Craig C. Rowe | Feb 17