Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
The association's IRS Form 990 shows where its priorities lie when it comes to spending, painting a picture of the state of things before 'fiscal discipline' by its new CEO fully kicked in, NAR said
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
By embracing branding, storytelling, PR and leveraging AI, Angela Yungk writes, agents can establish a competitive edge that extends far beyond transactions
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
Opinion
The wrong social media post is like a vampire: It lives forever and sucks the lifeblood of your reputation. Trainer Rachael Hite offers 3 tips to repel bad juju online
Opinion
In the days leading up to the Times exposé, NAR laid a virtual bread-crumb trail for digital damage control around the topic of sexual harassment
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market