A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
Opinion
In the days leading up to the Times exposé, NAR laid a virtual bread-crumb trail for digital damage control around the topic of sexual harassment
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
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PR can be used to great effect, as real estate professional Scott Carvill has seen across his luxury listings
If the only people who know about your accomplishments are friends and family, then you have opportunities ahead of you