11 things to know before launching as a luxury real estate agent
If you've been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding
by Chris Pollinger Jul 19
Top 6 essential luxury real estate trends of 2024
Stay ahead of the market with Chris Pollinger's top 6 luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste
by Chris Pollinger Jul 12
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
 7 tips for using AI to find (and keep) real estate clients
In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT's new update allows you to do more than ever before
by Chris Pollinger May 22
'Force of nature': Friends and agents celebrate Jennifer Berman
The LA luxury powerhouse passed away peacefully in her home on Tuesday. Industry professionals shared with Inman the many ways in which Berman touched their lives
Value over discount: 8 tips for navigating post-NAR settlement
Opinion
Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger
by Chris Pollinger Mar 27
8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
9 powerful leadership phrases that will transform your team
These 9 pivotal phrases, when articulated daily, can significantly enhance your leadership impact, consultant Chris Pollinger writes
by Chris Pollinger Feb 28
Extroverts beware: AI is giving real estate introverts the advantage
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
by Chris Pollinger Feb 26
Level the playing field with budget-friendly agent support
It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape
by Chris Pollinger Feb 14
Learn the Law of 3, a strategic tool for real estate leadership
You've heard of the Pareto Principle. Take it to the next level with the Law of Three, writes luxury consultant Chris Pollinger, a strategy designed to make your leadership more impactful
by Chris Pollinger Nov 30
11 ways to put a modern spin on old-school business basics
Stay rooted in proven practices, and be ready to adapt to the inevitable change ahead, says luxury consultant Chris Pollinger. Here's how to put a modern twist on traditional strategies
by Chris Pollinger Nov 9
Should your dream team be super-sized or narrowly niched?
While your professional journey is a personal one, luxury consultant Chris Pollinger says joining with like-minded individuals and building a team that's right for you can make all the difference
by Chris Pollinger Oct 27