What real estate clients really need: usable, high-quality information and regular, personalized follow-up
Unbounce, Issuu and AgentsArmor: Create smarter landing pages, marketing that wows, and safer showings
Realtors wise to be schooled in reverse mortgage pitfalls before recommending to clients
Homeowners who've recently lost spouse are often in dire financial straits
by Bernice Ross Dec 5
The ultimate real estate career boost: giving back through acts of kindness
Acknowledging those who've helped you the most, along with those less fortunate, can be good for business
by Bernice Ross Nov 25
Be the winning bid in a multiple offer: Focus on deposit, contingencies, lockbox
Realtor tips for closing transactions in today's market
by Bernice Ross Nov 14
Will robots replace Realtors? Automated showing agents, self-healing houses on the horizon
Future tech aims to radically change how we conduct business
by Bernice Ross Nov 4
Real estate prospecting: Changing the rules can be good for business
Flexibility and understanding go a long way in creating a true connection
by Bernice Ross Oct 31
Real estate referrals: Lifestyle expertise, little 'extras' drive word of mouth
Top-notch customer experience is key to referrals
by Bernice Ross Oct 21
Start the new year off Nov. 1 and boost January, February closings
Keep the commission checks coming even during slow season
by Bernice Ross Oct 14
Winning a multiple offer: Some clients believe deception is their only hope
3 sticky scenarios agents should be prepared to handle
by Bernice Ross Oct 10
Email marketing should start conversations, not calls to action
Tips for treating your leads as friends instead of targets
by Bernice Ross Oct 7
Time to dump the canned listing presentation
Engage sellers in a conversation about the unique services you offer
by Bernice Ross Sep 16
The right way to handle negative agent reviews
3 strategies to defuse conflicts, save your reputation
by Bernice Ross Sep 12
Nipping ethics violations in the bud
How agents respond to these situations speaks volumes about their character
by Bernice Ross Sep 9
Protect your data from cloud-based storms
Dotloop outage highlights risks of going paperless
by Bernice Ross Aug 22