real estate farming
Show up more, care more, and stay consistent when others give up
by Darryl Davis Apr 29
These lead magnet examples work. Use them to build your pipeline
A lead magnet isn't a marketing hack. It's a system
by Josh Ries Apr 21
Catch up with Compass, Keller and the commission question
While CEOs trade barbs, real estate agents are focused on how to take home more in commissions this year than last year
by Christy Murdock Mar 2
What’s in, what’s out: 5 marketing shifts you can’t ignore
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
by Jimmy Burgess Feb 8
Threads for lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
by Josh Ries Jan 30
The secret 'gray market' of inventory (and how to tap into it)
What if 'not for sale' didn’t mean 'not interested'? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between 'just browsing' and 'for sale'
real estate lead-gen lesson
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
by Josh Ries Jan 5
How this broker built a $750M business on leads, standards, guts
Jim Trueblood built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard
California Association of Realtors leans into referral fee transparency
CAR issued a statement broadly in support of referral fee disclosure just days after a group of Realtors at NAR voted against expanding disclosure requirements
by Taylor Anderson Nov 24
Realtors reject proposal to require disclosure of more referral fees
The proposal would have amended the Realtor Code of Ethics to expand what sources of revenue must be disclosed to clients. It passed one vote — but was rejected in a final round
by Taylor Anderson Nov 17
Recession? Membership? Blessings? Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Nov 7
Redfin vs. Compass vs. Zillow: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 31
real estate call anxiety
The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes
by Carl Medford Oct 27
215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621M in 2024
An image of hands holding a house and keys over a background of money to signify questionable real estate industry standards.
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
by Greg Hague Oct 7