Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9
Brown Harris Stevens' agent platform 'couldn't have come at a better time'
The long-standing, NYC-based urban luxury independent has developed an agent productivity solution called MAIA. It rests on a Salesforce backbone
by Craig C. Rowe Jun 5
CNipIT doesn't let web leads leave
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
by Craig C. Rowe May 22
Leverage your video content better with vidREACH
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe May 22
A peek at Compass CRM
The industry was surprised when the tech-forward franchise acquired a fan-favorite, but Compass' in-house solution for managing and marketing to contacts is still a worthy industry player
by Craig C. Rowe May 19
Stir up your lead game with matchmaker LemonBrew
A matchmaking lead service that does a good job at overlapping buyers and sellers with the best agent, but it doesn't come cheap
by Craig C. Rowe May 15
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe May 11
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe May 11
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe May 4
Demand more from your CRM! Your future depends on it
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
by Craig C. Rowe May 4
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe Apr 24
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe Apr 22
35 tech terms today's real estate agents should know
What does GPT mean? What's blockchain, really? Use this evolving list to sound smarter at your next mastermind meeting
by Craig C. Rowe Apr 22
How curbside closings are keeping the market moving
An Atlanta real estate law firm has been conducting mobile closings for 14 years. A global pandemic has given their model, as well as emerging closing technologies fresh, much-needed attention
by Craig C. Rowe Apr 21
Filmmaker-inspired video app wants your help in beta testing
Opinion
The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby's executive
by Craig C. Rowe Apr 17