The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby’s executive.

The former chief operating officer of Sotheby’s International Realty Affiliates and an award-winning filmmaker and creative professional have converged to create Vuse, a video content app for the real estate industry.

Julie Leonhardt LaTorre and Leanna Creel’s mobile app combines the simplicity of step-by-step shot-lists with the technical sophistication of in-time, on-screen photography recommendations.

The duo has opened their app to public beta testing industrywide with an expected live launch within Q3.

Vuse helps agents create videos with a number of subject themes, such as “just listed,” “sold” and “client preview.” Custom videos can be created as well, and a pre-recored agent profile can be set to run at the end of each project, sort of like a post-credits scene.

Although there are countless video apps out there that agents can use, few are designed specifically for agents’ use, and others can be more complicated than necessary.

Leonhardt LaTorre and Creel wanted to build something that agents could learn to use in minimal time but that was rooted in the fundamental tenets of effective filmmaking.

Vuse executes on this premise quite well by including an extensive shot list that steps users capture-by-capture through what it takes to bring a listing to life on the mobile screen.

The app reminds users to get exterior front and rear establishing shots, and it breaks down each possible interior room and the features within it, such as a walk-in pantry in the kitchen or en suite bathroom in the guest room.

Video is captured in-app or can be imported from the phone’s on-board library. There are on-screen shot list icons as well as active, situationally aware recommendations that tell the user when there’s a lens-flare or if it’s too dark.

The technology is similar to mobile check-deposit and document scanning apps that suggest darker backgrounds or ways to better align the subject. It’s not something I’ve seen used in this environment, but it’s certainly a much-needed bit of innovation.

Individual video and still shots can be selected to be showcased, which means the final cut will lengthen a subject’s time on screen by a couple of seconds, a nice touch.

A full review of Vuse will happen once it’s out of beta. For now, agents should consider joining the next available wave of beta accounts.

Given its developers’ collective expertise and what I saw from the software’s early capabilities and pre-launch user experience, I see no reason this won’t become an A-list real estate marketing app.

View all of Inman’s coronavirus coverage here, and check out all of our content related to running your business here.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. He’s also a commercial backpacking and adventure travel guide. He lives in Truckee, California, near Lake Tahoe.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription