Real — a virtual brokerage and Inman Innovator nominee — has redone all of its branding, and it looks sharp. Literally, sharp. The new logo and branding play on the first and last letters of the brokerage’s name — the “r” and the “l” — to create the new logo and feel.
As the housing market's scales begin to tip in favor of the buyer, how can agents ensure continual success?
The former president and general counsel of eXp Realty comes aboard as it pivots toward a new model with fewer agents and higher commission splits
Compensation plan at virtual firm comes 1 year after Real slashed its real estate agent count by approximately 40%
Growing numbers of entrepreneurial brokers are setting up new businesses with no offices, but the industry is still giving the idea pushback
Mergers, integrations, acquistions, partnerships and more
The virtually-run Boco Realty has launched in Colorado and plans to soon open offices in 4 other states
New incentive system is designed to build on Real's momentum
Real, a virtual brokerage, is drawing agents by offering app, high commission splits and radical independence
Real offers favorable commission splits and radical independence to agents, but no offices
Why and how real estate has changed with evolving technology
Brokers have stifled innovation, allowing Zillow and Trulia to become giants