These tools and tech promise an updated open house
Open houses are some of the few ways today's buyers can experience a property before agreeing to be formally represented by an agent, a byproduct of the long-simmering NAR settlement
by Craig C. Rowe Nov 30
The Real Brokerage taps 115-agent Dean Aguilar Group in San Diego
Real CEO Tamir Poleg said Tuesday that the latest influx of agents will help further its tech adoption goals as it invests further in software, innovation and a strong online presence
by Craig C. Rowe Nov 16
The Real Brokerage picks up 90 agents with Redline acquisition
Publicly traded real estate company The Real Brokerage has expanded its footprint in Canada with the acquisition of the 90-agent Redline Real Estate Group
by Craig C. Rowe Nov 7
TikTok for real estate? A new app for agents aims for that and more
1060, a real estate listing app, advertises properties through videos of 60 seconds or less and allows users to search for properties by price, real estate agent, brokerage and keywords globally
by Lillian Dickerson Oct 28
Foiye launches, introduces industry to new social media destination
'Like millions of others, my passion includes spending hours perusing real estate listings for fun and inspiration - even when I’m not looking to transact,' — Foiye CEO Melinda Witmer
by Craig C. Rowe Oct 20
Real acquires lending arm of LemonBrew Technologies
Agents working under the banner of Real can now extend mortgage services to their clients as a result of the company's acquisition of LemonBrew Lending
by Craig C. Rowe Sep 26
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
Fredrik Eklund and Thomas Ma announce new agent social app
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
by Lillian Dickerson Jul 21
Real Brokerage has big ambitions as it ramps up agents in Q3 and beyond
The Real Brokerage reported a third quarter net loss of $1.06M on $39.8M in revenue as its agents facilitated $1.44B in real estate transactions, up 879% from a year ago
by Matt Carter Nov 22
Real CEO breaks down the brokerage's 4 pillars of tech
Tamir Poleg, CEO and co-founder of virtual brokerage Real, discussed the influence technology has on the company at Connect Now on Tuesday.
by Libertina Brandt Aug 24
Virtual brokerage Real sees significant revenue growth in Q2
The company also saw its agent count grow to 2,451, up 126% year over year, according to earnings figures released Tuesday
by Jim Dalrymple II Aug 11
Industry vet Russ Cofano signs on as real estate marketing startup CEO
Cofano will lead Collabra Technology as it prepares to debut a new, tech-infused marketing platform
by Jim Dalrymple II Aug 11
Virtual brokerage Real plans to add thousands of agents, CEO says
Tamir Poleg also believes the currently wild housing market may calm down in the near future, but he doesn't believes there's a bubble forming
by Jim Dalrymple II Jul 27
The New Normal: What if agent pay was more than just commissions?
Commissions are still king, but more and more agents are looking for alternative revenue streams in the form of stocks and profit sharing
by Jim Dalrymple II May 26
The New Normal: What if the brokerage of the future isn't a brokerage at all?
Teams are less and less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized
by Jim Dalrymple II May 24