The 'lock-in effect' is real. Lean into it to generate more leads
Opinion
Learn how the interest rate lock-in effect is impacting current buyers and sellers and where the market is headed next
by Bernice Ross Sep 26
New Western trends report has all the answers for savvy investors
Opinion
Real estate expert and trainer Bernice Ross sits down with New Western's President and co-founder Kurt Carlton to discuss the key takeways and valuable insights
by Bernice Ross Sep 22
What agents need to talk about when they talk about commissions
Opinion
With Anywhere's deal on the bombshell commission lawsuits, it's time to take a look at the way you communicate with buyer clients, and what to do next
by Bernice Ross Sep 12
NAR’s muddled messaging still can't keep up with the facts
Opinion
As the industry reels from The New York Times investigation into harassment at the National Association of Realtors, Bernice Ross pored over the ever-changing response to the scandal
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22
Sexual harassment claims against NAR may not be settled just yet
Opinion
Last week at Connect, Brad Inman dropped the biggest bombshell of the week when he told a rapt audience about a text message he'd received involving The New York Times, Bernice Ross writes
by Bernice Ross Aug 16
How to beat your buyer's biggest obstacle to purchasing a home
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
by Bernice Ross May 3
This little-known niche helps charities (and agents) get paid
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
by Bernice Ross Mar 2
How to next-level your community service
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
by Bernice Ross Jan 5
Mega-producers talk expanding your business by giving back
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
by Bernice Ross Jan 4
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14
The do’s and don’ts of creating an engaging real estate brand
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
by Bernice Ross Sep 14
Put nightmare clients in the past with these 10 tips
Remember your most miserable client? Here's how to avoid a repeat of that experience. Just reverse-engineer it so you don't attract someone similar
by Bernice Ross Aug 24
Inman Connect New York
Are you ready to grow your real estate business? Connect with the smartest real estate pros and learn their secrets at ICNY
by Jodie Cordell Mar 23
Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble
Zillow started 2021 ascendant, but finished by bowing out of iBuying. The coming year will test the portal's ability to pivot
by Jim Dalrymple II Dec 20