Realoq deploys RE-Engage to reanimate dormant business
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
by Craig C. Rowe Apr 16
Referral fees: The Twilight Zone of compensation disclosure?
Opinion
Amid sweeping commission changes and the push for greater transparency in real estate, rules around referral fees remain elusive, compliance expert Summer Goralik writes for Inman
by Summer Goralik Feb 11
No need to pay for leads with these grow-your-business strategies
Heidi Harris shares the 5 core strategies she uses to consistently grow her business
by Jimmy Burgess Oct 18
Michael Ketchmark: Every move you make, we'll be watching you
In a phone interview, lead plaintiffs' counsel Michael Ketchmark weighed in on the consequences of violating the NAR settlement, Zillow's business model, and the 'monster case' that remains
by Andrea V. Brambila Aug 19
13 more questions agents should ask about commission settlements
There's plenty that's still not clear as the Aug. 17 implementation deadline approaches, broker Cara Ameer writes. Here's how to make sure your seatbelts are fastened as you brace for impact
by Cara Ameer Jul 29
NAR settlement may disrupt mortgage partner agent programs
If homebuyers are no longer willing to pay full commissions to agents, what happens to lender programs that incentivize consumers to work with partner real estate agents?
by Matt Carter Mar 18
Mark McLaughlin: Client trust is all that matters — all else is 'noise'
Compass' chief real estate strategist speaks this week at the Compass RETREAT on 'The Future of the Industry and Client Representation.' In a recent conversation, he shared his insights
by Lillian Dickerson Nov 16
Chris Heller: Brokerages and teams are playing chicken. Who will win?
The chief real estate officer at OJO also believes teams will continue to get bigger, and that new agents will be willing to trade money for opportunity
by Jim Dalrymple II Apr 28
RESAAS to facilitate referrals to Rocket Mortgage Canada
One-year agreement calls for RESAAS and Rocket Mortgage Canada to share revenue generated by new mortgages, mortgage renewals and refinances
by Matt Carter Apr 18
Rocket Homes is target of 'ongoing law enforcement investigation'
The Consumer Financial Protection Bureau launched an investigation into Rocket's real estate brokerage arm in 2020 on eve of the company's IPO. Three years later, the probe is ongoing
by Matt Carter Apr 4
Clever offers its own take on the lead-referral model
Clever Real Estate finds its leads with extensive content marketing, reams of articles on its website designed to educate consumers on a vast range of real estate topics
by Craig C. Rowe Feb 10
A piece of chocolate cake being removed from the whole
Real estate tech firm says it will use increase on new marketing channels and product changes while critic says high referral fees lead agents to inflate commissions, skimp on service
by Andrea V. Brambila Oct 25
Two men exchanging business cards
Calling it a 'kickback scheme,' HomeOpenly owner Dmitry Shkipin told the FHFA to ban referral fees charged by online brokerages — including Zillow — that don't actually buy and sell property
How iBuyers, Power Buyers can be a Cinderella story for homebuyers
When agents truly care about their customers, they can't be afraid of trying new things, Jackie Soto, broker at eHomes, told Brad Inman during an Inman Connect Now panel on Thursday
by Lillian Dickerson Feb 17
Ideal Agent forges partnership with mortgage, title advisory consultants
Partnering with Incenter allows Ideal Agent customers a more streamlined process for finding and leveraging professional service providers when buying and selling a home
by Craig C. Rowe Sep 28