What it takes to build a $100M real estate brand with heart
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons
by Melanie Klein Nov 25
A mansion with a pool and sculpture to exemplify bespoke real estate marketing.
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
After selling Tadao Ando home, Ye snags $35M Beverly Park pad
Ye's new mansion spans about 20K square feet and sits on about 7 acres. The property last sold for $24.5M in 2022. The rapper bought the home in an off-market deal
by Lillian Dickerson Nov 11
'Selling Sunset' drops Season 8 on Friday — and tea is already spilling
After the cast saw screeners of the new season, some took to social media in protest of so-called 'lies' making the final cut. Jason Oppenheim said the group dynamic keeps viewers returning
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
Schwarzenegger, Pratt slammed for razing historic LA mansion
The couple bought the home in an off-market transaction last year after the previous owner's death. It's located across the street from the home of Schwarzenegger's mother, Maria Shriver
by Lillian Dickerson Apr 22
Once lost in a poker hand, Jackson Hole dude ranch lassoes new buyer
Gambled away by a cowboy in the 1940s, the 119-acre Wyoming ranch listed for $58M in August. It borders Grand Teton National Park and encompasses half a mile of the Gros Ventre River
Listing Lesson: Revering and marketing an iconic guest ranch
Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results
by Latham Jenkins Mar 15
Ariana Grande sells Hollywood Hills pad to Bad Bunny at a loss
The pop star sold the secluded home to Bad Bunny in an off-market deal for $8.3M, well below the $8.9M she paid for it in 2021
by Lillian Dickerson Jan 16
Luxury writer on landing a high-end client: 'Loose lips sink bricks'
Journalist, author and globetrotter Mark Ellwood wants to remind agents that they're working for luxury clients — but that doesn't mean they need to be part of their world
by Patrick Kearns Oct 2